Big-Firm Expertise.
Boutique-Firm Accountability.
eTron Digital specializes in end-to-end MDM and PIM solution delivery — from strategy through implementation — led by senior consultants, not layers of account management.
Senior consultants. Direct access to leadership. No bureaucracy.
Trusted by Industry Leaders
End-to-End Data Capabilities. One Accountable Team.
eTron Digital delivers Master Data Management (MDM) and Product Information Management (PIM) programs end-to-end — strategy, data modeling, governance frameworks, platform implementation, and system integration — led by the same senior team from first workshop to go-live.
The result: a governed, unified data foundation that improves operational efficiency, strengthens regulatory compliance, and gives your organization the trusted foundation digital transformation and advanced analytics actually require.
Platform Expertise
Vendor-agnostic consulting across the leading MDM & PIM platforms
Syndigo
Leading PIM/MDM platform for product content syndication to retailers and marketplaces worldwide.
Salsify
Product experience management platform excelling in digital shelf analytics and e-commerce optimization.
Profisee
Multi-domain MDM platform built on Microsoft Azure with robust data governance and stewardship.
Reltio
Cloud-native, AI-powered MDM platform with real-time data operations and entity resolution.
inRiver
AI-powered PIM platform unifying product content, syndication, and digital shelf analytics with an extensible data model built for regulatory compliance.
Stibo Systems
Multi-domain MDM platform recognized as a Gartner Magic Quadrant Leader, unifying product, customer, and supplier data governance.
Industries We Serve
Domain expertise across industries where trusted data drives competitive advantage
Consumer Packaged Goods
Product content syndication, GDSN compliance, and digital shelf optimization for CPG brands.
Retail & E-Commerce
Unified product data across channels to power omnichannel customer experiences.
Manufacturing
Master data governance for complex BOMs, supplier data, and operational efficiency.
Food & Beverage
Regulatory compliance, nutritional data management, and label accuracy at scale.
Healthcare & Life Sciences
Trusted data foundations for patient safety, compliance, and clinical operations.
Distribution
Streamlined product data across distribution networks for accurate ordering, inventory, and fulfillment.
Proven Success Stories
Delivering results for global industry leaders
Levi's
Apparel Industry Leader
$6 Billion
500+ Stores, 100+ Countries
World's Largest Apparel Manufacturer Standardizes Data
Challenges
- No single source of product data
- Ad hoc product data creation across brands & geographies
- No association between product, vendor & Stores
- Season copy writing tedious and time consuming
Solutions
- 3 Level hierarchy for Style, Color and Size
- 30+ Integrations with multiple internal & external systems
- Streamlined process for Product Copy team
- Smarty Street Address verification for Store Master
Benefits
- Standardized processes across brands
- Reduced redundancy of information
- Faster data availability in downstream systems
- Reduced time to market with near-real-time integrations
7-Eleven
Consumer Retail Leader
$82 Billion
70,000 Stores, 18+ Countries
Managing 70,000+ Stores with Single Source of Truth
Challenges
- No single source of data across various domains
- Delays in entity creation (Items, Vendors, Stores, Patterns)
- Publishing right data to stores
- Streamlined process for automated approvals needed
Solutions
- Entity Segmentation across Patterns and Items
- Bulk Edit ability for millions of entities
- Ad-hoc Pattern divides and Vendor changes
- Integrations with stores via syndication channels
Benefits
- Easy navigation between inter-domain relationships
- Better maintainability for stores and vendor data
- Bulk auto approvals and scheduled syndications
- Reduced time to market with near-real-time integrations
Unilever
Consumer Goods Leader
$59.6 Billion
400+ Brands, 190+ Countries
Global Consumer Goods Leader Achieves 99% Audit Compliance
Challenges
- No single source of data across various domains
- Manual Item creation process
- Multiple governance audit failures leading to delays
- Manual Integration patterns
Solutions
- Unified Workflow and governance process for all brands
- Streamlined Integrations into Dynamics 365 using ESB
- Simplified Audit reporting and compliance review
- Progressive Brand by Brand implementation model
Benefits
- Simplified and better user experience
- Auto approvals and scheduled syndications
- 99% reduction in audit and compliance issues
- Self-sufficiency in rolling out MDM for newer brands
GAF
Roofing Industry Leader
$3 Billion
26 Locations, 4000 GL Accounts
Roofing Leader Transforms Chart of Accounts Management
Challenges
- No process for General Ledger Chart of Accounts management
- Poor communication and no insight into approvals
- Poor data availability
- Lack of data stewardship and difficulty maintaining data
Solutions
- 8 workflows across 4 entities for data management
- Established functional teams with approval processes
- Audit fields and advanced search capabilities
- Established MDM admins at center of workflows
Benefits
- More efficient work processes with insight into bottlenecks
- Clear functional ownership and responsibilities
- Auto-update workflows keep data integrity high
- Faster easier maintenance for MDM team
At Home
Home Décor Leader
$2 Billion
260+ Stores, 40 States
Home Décor Superstore Enhances eCommerce Platform
Challenges
- No single source of data across domains
- Manual Item creation process
- Multiple governance audit failures
- Brand specific governance leading to delays
Solutions
- Unified Workflow and governance process for items
- Streamlined Integrations into eCommerce using ESB
- Simplified Taxonomy management for item classification
- Cloudinary for Image management
Benefits
- Simplified user experience of item creation
- Auto approvals and scheduled syndications
- Reduced time to market with near-real-time integrations
- 99% reduction in audit and compliance issues
Halo Branded Solutions
Promotional Products Leader
$1.5 Billion
50+ Brands, 40,000+ Suppliers
Promotional Products Leader Streamlines Product Data Management
Challenges
- No single, reliable source of product and supplier data across thousands of SKUs and vendors
- Manual product setup and customization workflows for client programs
- Compliance and brand-governance gaps across client-specific merchandise programs
- Supplier- and client-specific approval processes causing order and launch delays
Solutions
- Unified workflow and governance framework for supplier, product, and client program data
- Real-time REST API integrations connecting suppliers, decorators, and eCommerce storefronts
- Simplified taxonomy and catalog structure for consistent product classification
- Centralized image and digital asset management for decorated product visuals and brand assets
Benefits
- Streamlined product onboarding and client program setup
- Automated approvals for client-compliant merchandise
- Faster time-to-market for branded merchandise programs and campaigns
- Major reduction in compliance, branding, and audit issues
- Improved supplier collaboration and near real-time order visibility
FAQ
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